Fundamentals of Marketing for the Real Estate Professional

Real Estate School

Fundamentals of Marketing for the Real Estate Professional

$28.95

This new professional development title explores the world of real estate marketing, covering the “basics with a bite”! Written by two leading real estate professionals, this text not only helps readers develop a marketing plan through four central phases—research, developing the plan, working the plan, and evaluating the plan—but it also delves into tools and techniques that help readers understand the psychology of the consumer. A handy reference for every professional.

Highlights:

Field exercise help students apply marketing principles to real-life situations

Case studies illustrate how key marketing concepts can be applied in an agent’s day-to-day business strategy

Order's placed prior to 1pm Pacific Time will be shipped that day. Orders placed after 1pm will be shipped the following day. Packages usually arrive within 72 hours. In an effort to provide you with one of the largest book selections in the real estate education industry, some of our products are not stored at the school. These products are handled by the publishers, which are not related to this school. Some of these products may take up to three to five days for the publisher to process and ship. Please call the school at 888-544-4403 if you have any questions.